Sao Paulo State Department of Culture and the Creative Economy
Sao Paulo State Department of Culture and the Creative Economy
Mission:
To promote the growth of art, culture and the creative economy.
To boost the sector’s contribution to Sao Paulo and Brazil’s development.
Culture: A Priority in the State of Sao Paulo
Total invested by the Government (budget) from 2019 to 2022:
BRL 4,082,405,888
How many units in the capital: 38
17 (museums) + 3 theaters + 11 cultural production units + 2 cultural centers + 3 cultural workshops + 2 libraries
How many units outside the capital: 10
5 (museums) + 3 theaters + 2 cultural production units
Artistic bodies: 5
How much direct investment in historical heritage:
Total invested – R$ 124,911,268.85 / Total State investment: 109,416,402.74 (some projects have investments from the FDD, FID and the Rouanet Act)
How many museums have been restored: 14 restored or underway (Museu das Moncões, Capela Nossa Senhora do Rosario, Museu Cesario Mota, Museu Afro Brasil, Catavento Cultural, Museu da Lingua Portuguesa, Pinacoteca, Pinacoteca Contemporanea, Museu da Imigracao, MIS, MIS Experience, Museu do Futebol, Museu do Cafe, Casa das Rosas).
How much invested in development programs: R$714,158,795.38
Department Museums
Sao Paulo has 22 museums in the capital and cities outside that are dedicated to literature, science, minorities, immigration, sacred art, design, soccer, poetry, and much more.
Casa das Rosas – Sao Paulo – 121 items
Casa Guilherme de Almeida – Sao Paulo – 8,757 items
Casa Mario de Andrade – Sao Paulo
Estacao Pinacoteca – Sao Paulo
Memorial da Resistencia – Sao Paulo
Museu da Imagem e do Som – Sao Paulo
MIS Experience – Sao Paulo
Museu Afro Brasil – Sao Paulo – 3,094 items.
Museu Catavento – Sao Paulo – 250 installations – 12,000 square meters of floor space
Museu da Casa Brasileira – Sao Paulo – 875 items
Museu da Diversidade Sexual – Sao Paulo
Museu da Imigracao – Sao Paulo – 12,232 items
Museu da Lingua Portuguesa – Sao Paulo
Museu de Arte Sacra – Sao Paulo – 15,421 items
Museu do Futebol – Sao Paulo
Paco das Artes – Sao Paulo
Pinacoteca do Estado – Sao Paulo – 10,583 items
Outside the state capital:
Museu Casa de Portinari – Brodowski – 656 items
Museu do Cafe – Santos – 2,145 items
Museu Felicia Leirner – Campos do Jordao
Museu India Vanuire – Tupa – 20,617 items
Museu das Moncões – Porto Feliz
Heritage conservation
Promoting and protecting historical and cultural heritage is to value, celebrate, and maintain a people’s identity.
- 20 preservation orders approved since the beginning of the administration, including the recognition of five Candomble (an Afro-Brazilian religion) areas, which were last protected in 1990
Highlights
- Batatais church, including the old Parish House and paintings by Candido Portinari
- Buildings in Higienopolis, in Sao Paulo
- Brodowski railroad station
Education
The Cultural Training Unit offers courses and manages public policies regarding cultural education in its various artistic manifestations, such as music, video, circus arts, multimedia, and literature.
Since the beginning of the administration, approximately eight million people have been assisted or participated in the Department’s training programs
- Tatui Conservatory – 2,000 students
- Tom Jobim EMESP – 1,300 students
- Culture Production Units –
- Cultural Workshops – 99,234 (attended in 2021)
- Guri Project – 46,865 students attended
- SP School of Theater – 2,847 students attended
Highlight
The Guri Project is Brazil’s largest socio-cultural program, and offers out-of-school courses in music, making musical instruments, choral singing, music technology, string and wind instruments, keyboards and percussion for six to 18 year-olds.
Project Guri: 384 centers
Young people attended: 46,865
Cities served: 291
The implementation of the #CultureAtHome platform
On April 20, 2020, the Department of Culture and the Creative Economy launched the streaming and video-on-demand platform #CultureAtHome, a permanent service that aims to expand people’s access to quality cultural content, and further promote the work done by cultural institutions and artists.
In 18 months: 4 / 7
- 4,000 productions
- 7 million hits
- 2.5 million users
- 165 countries
- Paid work for 20,000 professionals in the sector
The Creative economy
Sao Paulo is Brazil’s capital of culture and entertainment
Culture accounts for 3.9% of Sao Paulo’s GDP. By comparison, culture accounts for 2.64% of national GDP. It creates 1.5 million jobs – almost a third of the 4.9 million jobs in the sector in Brazil.
- 3.9% of Sao Paulo State’s GDP
- 47% of Brazil’s creative economy GDP
- R$78.35 billion generated annually
- 1.5 million direct jobs
Investment in the Creative Economy
One-line introductory text
Large Creative Economy, Government, and Private initiatives
Feira das Feiras – Memorial da America Latina – post-pandemic. Model event
Arena Anhembi – R$ 500 million
Creative Industries Market in Brazil (MICBR)
Strategic events for the department
- Batalha de Rimas
- Encontro Paulista de Hip Hop
- Festa do Imigrante
- Festival de Arte para Crianças
- Festival Internacional de Inverno de Campos do Jordão
- Festival de Verão de Campos do Jordão
- Festival Literário de Iguape
- Festival Paulista de Circo
- Prêmio Governador do Estado para a Cultura
- Revelando São Paulo (incluindo Viola Caipira)
- Semana Guiomar Novaes
- Virada Cultural Paulista / ViradaSP Online
Large private events
BIENAL DE ARTES DE SÃO PAULO
BIENAL DO LIVRO CARNAVAL
FAVELAFEST
FESTCAMPOS
FESTIVAL INTERNACIONAL DE INVERNO DE CAMPOS DO JORDÃO
LOLLAPALOOZA BRAZIL
MOSTRA DE CINEMA DE SÃO PAULO
POPLOAD FESTIVAL
REVELANDO SP
RODEIO DE BARRETOS
SP ARTE
SP GASTRONOMIA
VIRADA CULTURAL
VTEX DAY
